New identity emphasizes focus on construction, development and other key sectors amid growing project risk.
Platform Insurance Management Inc. recently launched a new brand identity designed to reflect its evolution as a national risk advisor serving industries that drive Canada’s economy, including construction and development.
The June 16 announcement marks what the company describes as a significant milestone in its growth, reinforcing its positioning as a specialist in helping organizations anticipate, mange and transfer risk.
Construction remains a core focus
Platform says its services are embedded across the full lifecycle of the “real economy,” with expertise concentrated in construction and development, real assets, natural resources and industrial sectors.
According to CEO Scott Beitel, the refreshed brand highlights the company’s focus on helping clients make informed risk decisions.
“At Platform, everything starts with our people,” Beitel says. “This brand reflects who we are today – an organization focused on helping clients make better risk decisions in an increasingly complex world.”
Risk intelligence positioned as competitive advantage
President Rajeev Sakhuja says that the firm’s approach extends beyond traditional insurance and risk transfer services.
“We don’t just respond to risk,” he asserts. “We help our clients understand it, anticipate it and turn it into a strategic advantage.”
Co-Founders Matthew Francis and Charles Quenneville describe the rebrand as an evolution of the company’s original vision rather than a departure from it. In fact, Quenneville notes that the firm’s focus remains centred around helping organizations “turn risk into resilience.”
Platform is a national employee-owned risk advisory firm whose services are built around providing industry expertise, risk intelligence and execution.